Hi there! I’m Ruhi (Aka Rubin)
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🌐 Content Strategy
🌐 GTM Planning
🌐 Messaging and Narrative design
🌐 Social Media & Ghostwriting
🌐 Brand Positioning
🌐 Research & Competitive Analysis
🌐 Decks & Website Copy
🌐 Project & Sprint Management
<aside> <img src="/icons/arrow-right_gray.svg" alt="/icons/arrow-right_gray.svg" width="40px" /> Safary Marketing Certification Cohort 1: July 2025
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<aside> <img src="/icons/arrow-right_gray.svg" alt="/icons/arrow-right_gray.svg" width="40px" /> SheFi Cohort Season 13: Feb-April 2025
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<aside> <img src="/icons/arrow-right_gray.svg" alt="/icons/arrow-right_gray.svg" width="40px" /> Bcom. (h) - Marketing
GGSIPU, New Delhi
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Reading Books
Singing
Listening Podcasts
Playing Badminton
Journaling
Painting
I'm a marketing strategist and content generalist working across the edges of web3: DePIN, zk, and early-stage infrastructure. I don’t claim to know everything, but I learn fast, ask the right questions, and get things done.
My work sits between storytelling and strategy: helping founders shape their narrative, build early traction, and bring momentum to GTM. I’ve worked across venture firms, stealth startups, and L1 ecosystems — writing decks, running sprints, building waitlists, and aligning teams.
This workfolio is part of my journey: a place to reflect what I’ve done, what I’m good at, and what I’m still figuring out.
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Checkout services offered by me
<aside> <img src="/icons/tortoise_gray.svg" alt="/icons/tortoise_gray.svg" width="40px" /> Advisor and Head of Content DePINed (Jan 2025 - Till Now)
Currently building DePINed’s content foundation from scratch. Developed a full-stack content strategy, led competitive research, and worked cross-functionally with design and community teams. It’s taught me how to move fast while keeping messaging sharp and aligned.
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<aside> <img src="/icons/tortoise_gray.svg" alt="/icons/tortoise_gray.svg" width="40px" /> Social Media and Marketing Consultant (Part-time) Asva Labs (Sep 2024 - Oct 2025)
Supporting multiple portfolio projects pre-launch, including rebranding Asva itself. Worked on content playbooks, GTM plans, decks, and whitepapers — all under tight timelines. This role has helped me understand how to bring structure and clarity to early-stage chaos.
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<aside> <img src="/icons/tortoise_gray.svg" alt="/icons/tortoise_gray.svg" width="40px" /> Marketing Manager Labyrinth (Sep 2024 - Aug 2025)
Working closely with the founder and product team, I led the brand’s positioning, event strategy, and developer engagement. Managed presence at Devcon and ETH Denver, shaped the narrative for zk infra, and learned how to drive adoption in early ecosystem stages.
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<aside> <img src="/icons/tortoise_gray.svg" alt="/icons/tortoise_gray.svg" width="40px" /> Project Lead – Marketing & Product Gloroots (Nov 2023 - Aug 2024)
Worked across product, design, and content to lead a company-wide rebrand. Managed sprints, built marketing systems, and led a website revamp. Learned how to coordinate teams while improving performance and storytelling together.
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<aside> <img src="/icons/tortoise_gray.svg" alt="/icons/tortoise_gray.svg" width="40px" /> Content Manager The Dapp List (Nov 2022 - Sep 2023)
Working as a visual designer here, worked on many products and services and learned a lot about design standards. Worked on many apps and services in a very short period of time
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<aside> <img src="/icons/tortoise_gray.svg" alt="/icons/tortoise_gray.svg" width="40px" /> Market Research Analyst Nueconomy (Acquired by Financial Times) (Jul 2021 - October 2022)
Researched investment trends and wrote reports that supported FDI deals and policy shifts. Worked with international stakeholders and government clients. It gave me my foundation in structured thinking and high-stakes communication.
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